Generative Engine Optimization (GEO): A New Era in Digital Marketing

  How Voice Search is Changing SEO in 2025 Search engines are constantly evolving, and one of the biggest shifts we’re seeing in 2025 is the rise of voice search . With smart speakers, virtual assistants, and AI-powered tools becoming part of daily life, more people now prefer asking questions out loud instead of typing them. This shift is reshaping how businesses think about SEO , and it’s creating new opportunities as well as challenges. In this blog, we’ll explore how voice search is changing SEO in 2025 , what factors influence rankings, and how you can optimize your content for the future of digital marketing. The Rise of Voice Search in 2025 Over the past few years, the number of people using voice assistants like Google Assistant, Siri, and Alexa has skyrocketed. By 2025, studies show that more than half of all online searches are being made through voice commands. This makes voice search optimization a must-have strategy for any business that wants to stay visible online...

  Generative Engine Optimization (GEO): A New Era in Digital Marketing The way people search for information online is changing at an incredible pace. Google has long been the search engine of choice, but increasing numbers of people are now looking to AI tools like ChatGPT, Gemini, Claude and Perplexity to provide them with instant answers to their questions - and importantly, summaries and solutions rather than having to scroll through multiple links.  This new way of searching has created a new trend in the digital marketing world known as Generative Engine Optimization (GEO). If SEO (Search Engine Optimization) is about making sure your brand ranks on Google, then GEO is about getting your brand included in the answers provided by AI engines. In this article, we will discuss in detail what GEO means, why it is important and how businesses can start using it to ensure visibility online. What Is Generative Engine Optimization? Generative Engine Optimization (GEO) is the pro...